I am currently writing a series of posts to my blog, www.LloydBrant.com, that tells the history of our EMERGENCY CLOWN NOSE®, as well as exploring the hopes and dreams for the future of our new venture, EMERGENCY RED NOSE® Productions in 2016.
In 2005 I created this first prototype of our Emergency Clown Nose as a surprise gift for Rosie on Christmas Day. I found the bottle at Ax-Man, my favorite surplus supply store in St Paul. The label I created with a roll of red Scotch brand Mystic Tape, an X-Acto Knife, and a sheet of sticky-back paper on a self-service color printer at Kinko’s Print Shop in Uptown, Minneapolis.
In 2007, Rosie and I approached award-winning designer Steve Sikora of Design Guys Inc. to develop the above logo that we now use today. Steve wisely advised us to seek out the counsel of a lawyer to secure the protection of our intellectual property.
On September 30, 2008 we were finally awarded a registered U.S Trademark for our Emergency Clown Nose® with the help of Springboard for the Arts that provided pro bono legal services at Fredrikson and Byron. Today our trademarked clown nose in a medicine jar is sold across the United States.